Jack and the bean stalk: Marketing is all about making an impact over the customers. Talking about the story, Jack and the beanstalk, the strange man that Jack met must have used some real impressive words to get a cow in exchange for some beans. Here he used the word “magical beans” to make an impact over the kid. In the marketing world, the magical words are: Free, Guarantee, Special Discount, Offer etc. Jack, the customer did get what he was being promised, the beans did turn out to be magical. When you promise a customer something free or some offer with your product, make sure you fulfill it. False promises may prove to be fatal in the business world. So thanks to Jack and the magic beans we got our first tip: “Choose words wisely and deliver the valid product”.

Hansel and Gretel: The witch in Hansel and Gretel is one good sales woman. Her house was build with cakes and chocolates, that’s an irresistible offer. Marketing is all about luring the customers. The witch knew who her customers were and she knew what they’ll be attracted to. It is hence very important to know your customers, their tastes and their preferences. Before you start your marketing campaign make sure you’ve done enough market study so that you’ll know how to present your product. The second tip we get from the old witch is: “Make you offer irresistible”.

The Hare and the Tortoise: “Slow and steady wins the race”, that’s what the story teaches us and that is our next tip. Marketing is all about being patient and steady. You cannot expect the results overnight, that’ll be hard keeping in mind the competitions around. Coca-cola, one of the largest multi national company, everyone knows about its existence, but they still spend millions on advertising campaigns. This is an inspiring example of being steady.

The Ugly Duckling: Hans Christian Andersen knew very well how it is to be odd one out. When you are one of a kind there are two things that might happen, either you’ll stand out, or you’ll be left out. It is in your hands to let your product stand out or be lost in the crowd. So my next tip for you will be “find the right audience” you’ll sell more.